Privacy Policy

Introduction

At MarketLift, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our digital marketing services in Davao City, Philippines.

By accessing our services or providing your information to us, you consent to the collection and use of your information in accordance with this Privacy Policy. We reserve the right to update this policy at any time, and we will notify you of any material changes by posting the new policy on this page.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Fill out contact forms or inquiry forms on our website
• Subscribe to our newsletters or marketing communications
• Request quotes or consultations for our services
• Engage with us through social media platforms
• Participate in surveys, contests, or promotional activities
• Communicate with our team via email, phone, or in-person meetings

Types of Personal Information

The personal information we may collect includes:

• Contact Information: Name, email address, phone number, mailing address
• Business Information: Company name, job title, industry, business size
• Communication Data: Messages, inquiries, feedback, and correspondence
• Marketing Preferences: Communication preferences, subscription status

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, click patterns, referring websites
• Location Data: General geographic location based on IP address
• Technical Data: Cookies, web beacons, and similar tracking technologies

How We Use Your Information

Service Provision

• Provide and deliver digital marketing services as requested
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests

Marketing and Communications

• Send marketing communications about our services (with your consent)
• Personalize your experience on our website and services
• Provide targeted advertising based on your interests
• Conduct market research and analyze user behavior

Legal and Compliance

• Comply with applicable laws, regulations, and legal processes
• Protect our rights, privacy, safety, or property
• Investigate and prevent fraud or security issues
• Enforce our terms of service and policies

Information Sharing and Disclosure

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting business, or serving our clients. These include:

• Cloud hosting and data storage providers
• Email marketing and communication platforms
• Analytics and marketing automation tools
• Payment processing and financial service providers
• Professional advisors (lawyers, accountants, consultants)

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any material changes to the ownership or control of your personal information.

Legal Requirements

We may disclose your information when we believe it is necessary to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Protect the safety and rights of our users or the public

Data Security and Protection

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption: Data encryption in transit and at rest using industry-standard protocols
• Access Controls: Restricted access to personal information on a need-to-know basis
• Regular Updates: Ongoing security assessments and updates to our systems
• Employee Training: Regular privacy and security training for our team members
• Secure Infrastructure: Use of secure, monitored data centers and hosting providers

While we strive to protect your personal information, please note that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously monitor and improve our security practices.

Your Rights and Choices

Access and Portability

You have the right to access the personal information we hold about you and request a copy in a commonly used electronic format.

Correction and Updates

You can request that we correct, update, or delete any personal information that is inaccurate or incomplete.

Deletion

You may request that we delete your personal information, subject to certain legal obligations and legitimate business needs.

Marketing Communications

You can opt out of receiving marketing communications from us at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly using the information below
• Updating your communication preferences in your account settings

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Provide personalized content and advertisements
• Improve our services and user experience

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand website usage and performance
• Marketing Cookies: Used for targeted advertising and marketing campaigns
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality.

Children's Privacy

Our services are not directed to children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to remove that information from our servers.

Parents and guardians who believe their child has provided personal information to us should contact us immediately to request removal of such information.

International Data Transfers

As a digital marketing agency based in Davao City, Philippines, your personal information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

When we transfer your personal information internationally, we use appropriate safeguards such as standard contractual clauses or other legal mechanisms to ensure adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Post the updated policy on our website
• Update the "Last updated" date at the top of this policy
• Notify you via email if the changes materially affect how we use your information
• Obtain your consent for significant changes that affect your rights

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.